I design experiences that connect business goals with how users actually behave, cutting through complexity to find what's actually working and what isn't. The result: systems, processes, and decisions that move organizations forward.
I came to design through music. As a founding member of Five Seconds Expired, a nationally recognized band, I was doing all the creative work: logos, album artwork, posters, merchandise, photography. That foundation led me from graphic design to web design, and eventually to product design. I'm still performing and shooting today, and that creative curiosity shows up in everything I do.
That same instinct: observe, question, build, shapes how I approach every design problem.
UX modernization, mobile-first design, cross-functional education
Introduced mobile-first thinking and evidence-based design, changing how the team approached every decision.
Read Case StudyPrototyping workflows, design systems, cross-functional collaboration
Introduced prototyping workflows, design systems, and real-time collaboration to a multi-brand organization, giving teams visibility into design decisions for the first time.
Read Case StudyPlatform migration, UX design, design systems, team enablement
Stabilized a platform migration under serious time pressure, then built the systems that made the team faster, including 30% faster page speeds and marketing execution time cut in half.
Read Case StudyPlatform migration, UX redesign, experimentation framework, behavioral analysis
Built the experimentation foundation that turned a single behavioral insight into a 30%+ peak-traffic conversion lift.
Read Case StudyI approach every project with curiosity first. Research, analytics, and behavioral observation inform my thinking, not replace it. I design with the user and the business in mind equally, and I work closely with cross-functional teams to build shared understanding around the work. I'm comfortable owning the design direction independently and bringing others along when the work is stronger for it. The goal is always the same: clarity for the user, results for the business.
Capabilities