I design experiences that connect business goals with how users actually behave, cutting through complexity to find what's actually working and what isn't. The result: systems, processes, and decisions that move organizations forward.
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Introduced mobile-first thinking and evidence-based design, changing how the team approached every decision.
Read Case StudyA veteran product designer, musician, and photographer deeply curious about people and how they experience the world. I value empathy, simplifying the complex, and the growth that comes from staying curious — about users, about problems, and about the work itself.
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Introduced prototyping workflows, design systems, and real-time collaboration to a multi-brand organization, giving teams visibility into design decisions for the first time.
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Stabilized a platform migration under serious time pressure, then built the systems that made the team faster, including 30% faster page speeds and marketing execution time cut in half.
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Built the experimentation foundation that turned a single behavioral insight into a 30%+ peak-traffic conversion lift.
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I approach every project with curiosity first. Research, analytics, and behavioral observation inform my thinking, not replace it. I design with the user and the business in mind equally, and I work closely with cross-functional teams to build shared understanding around the work. I'm comfortable owning the design direction independently and bringing others along when the work is stronger for it. The goal is always the same: clarity for the user, results for the business.
Capabilities