Designing clear, effective digital experiences through collaboration, research, and informed decision-making.

Todd Dunn is a digital designer with over two decades of experience working on complex digital products and experiences. He works closely with partners to translate business goals and user needs into clear, effective design solutions—balancing research, data, and informed judgment to support confident design decisions. His approach blends collaboration, pattern recognition, and a strong foundation in UX and UI fundamentals to create experiences that are both practical and thoughtfully crafted.

Experience

Todd’s experience reflects a long-term focus on designing and evolving complex digital products within real business environments. Across roles, he has been trusted to bring clarity to ambiguous problems, collaborate closely with partners, and make thoughtful design decisions that balance usability, feasibility, and long-term impact.

  • Senior Web/UX Designer
    Seasonal Grams, Inc
  • 2024 - 2025
  • Senior Web Designer
    the Vermont Teddy Bear Company
  • 2011 - 2024
  • Web Content Specialist, Email Designer
    EatingWell Media Group
  • 2008 - 2010
  • Web Designer, Email Designer
    the Vermont Teddy Bear Company
  • 2004 - 2008

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Methodology

Todd’s approach to design is iterative and adaptive, shaped by context and real-world considerations. He draws from research methods, UX practices, and analytical tools to support thoughtful decision-making—adjusting the level of rigor based on the problem, the team, and the business goals.

Ideation

  • Business goals, requirements
  • Storyboards
  • Wireframing
  • Prototyping
  • User journeys
  • Usecase analysis

Analytics

  • Google Analytics
  • Hotjar
  • Heatmaps
  • Scroll Maps
  • Monetate
  • Competitive Analysis

UX Frameworks & Tools

  • Adobe XD
  • Figma
  • Design thinking
  • Web design
  • Mobile design
  • A/B testing
  • User Flows
  • UX Research
  • Journey Mapping
  • UI design
  • UX strategy

Skills

  • Accessibility
  • Art Direction
  • Brand Strategy
  • Brand Design Systems
  • Branding & Identity
  • E-Commerce
  • Information Architecture
  • Low / High Fidelity Prototyping
  • Competitive Analysis
  • HTML/CSS
  • Github
  • Creative Research
  • Design Pattern Research
  • Design Strategy
  • User Research
  • Usability Testing
  • Website Design
  • Brand Design Systems

Brand Experience

  • PajamaGram
  • Calyx Flowers
  • The Vermont Teddy Bear Company
  • PajamaJeans
  • The1ForU
  • The Vermont Brownie Company
  • Eating Well Media Group
  • Addison Meadow
  • Gift Bag Boutique

E-Commerce / CMS Platforms

  • Shopify/Shopify Plus
  • Magento
  • SalesForce Commerce Cloud
  • SalesForce Marketing Cloud
  • Klaviyo
  • Hotjar User Videos
  • Monetate
  • Optimizely
  • Wistia
  • WordPress