Structured thinking for evolving digital platforms.

I’m a senior product designer with over two decades of experience evolving digital platforms in revenue-driven environments. My work focuses on building structured experimentation practices, modern UX architecture, and scalable systems that help teams make clearer product decisions. I operate at the intersection of user behavior, business strategy, and operational execution — bringing structure to environments where clarity and alignment matter most.

Experience

My career has spanned hands-on execution, agency collaboration, and in-house product leadership within revenue-driven digital brands. Over time, my role evolved from designing and iterating at the interface level to shaping experimentation practices, UX governance, and platform systems internally.

That shift came through aligning cross-functional teams and introducing more structure into how product decisions were made. It gave me a practical understanding of how digital products evolve — through disciplined iteration, operational alignment, and clear decision-making.

  • Senior UX/Product Designer
    Seasonal Grams, Inc
  • 2024 - 2025
  • Senior Web Designer (Product & Design Systems)
    the Vermont Teddy Bear Company
  • 2020 - 2024
  • Web Designer (Product & UX Design)
    the Vermont Teddy Bear Company
  • 2011 - 2020
  • Web Content Specialist
    EatingWell Media Group
  • 2008 - 2010
  • Web Designer
    the Vermont Teddy Bear Company
  • 2004 - 2008

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Approach

My approach is structured but pragmatic. I use research, analytics, and experimentation to inform decisions — adjusting depth and rigor based on the context, risk, and business objectives. I prioritize clarity over density, alignment over urgency, and systems over one-off solutions.

I operate comfortably across strategy and execution, from defining hypotheses and experimentation roadmaps to prototyping, implementation collaboration, and post-launch evaluation.

Tools & Platforms

  • Figma
  • Adobe XD
  • Salesforce Commerce Cloud
  • Shopify / Shopify Plus
  • Magento
  • Monetate
  • Google Analytics
  • Hotjar
  • Optimizely
  • Klaviyo
  • WordPress

Technical Foundations

  • HTML / CSS
  • Design Systems
  • Accessibility (WCAG)
  • A/B Testing Frameworks
  • User Research Methods
  • Contact:
  • toddunn@gmail.com
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